Why are digital marketing strategies so important for start-ups?
Since people primarily google products and services these days, there is no way around a company website. Now that a lot of heart and soul has been put into its implementation, one thing counts after going live: future customers must first find the website. With SEO (Search Engine Optimization) measures, it is possible for founders to sustainably strengthen their ranking position in search engines without necessarily being forced to place advertisements.
However, there are other advantages why digital marketing strategies are a good idea for start-ups:
Savings potential
If you don't want to put your fortune entirely in the hands of organic traffic and place additional advertising, you have a remarkable price advantage in the digital world. Thanks to their modern possibilities and models, advertising measures on the Internet and social media are many times cheaper than those in radio, print media or even TV. As start-ups usually have a limited budget, this is often a decisive factor.
Personalized approach
Digital marketing strategies have the advantage that the company's target group can be narrowed down precisely. This means that you can reach exactly those users who are actually interested in the product or service. Compared to TV advertising, for example, there is valid data about the people behind the interest. This allows personalized advertising strategies to be created, which can lead to increased customer satisfaction and higher sales.
Measurability
In online marketing, we learn a lot about the demographics, hobbies and user behavior of our target group. In addition, the campaigns we use can also be precisely measured. It is relatively easy for start-ups to find out how successful their advertising measures are or were. In some cases, it is also possible to intervene during the campaign and make improvements.
Start-ups can use high-quality yet inexpensive CRM systems to evaluate and analyze data. Good ones do not even require programming skills. However, due to increasing threats on the Internet, an in-house security expert is recommended. You can find the most important facts on this topic in our detailed Guide to cyber security for more information. At the same time, it's worth doing some research into the best options for backup tools tools.
5 tips for optimizing digital marketing strategies
Right up front: The one Marketing strategy in online marketing does not exist. It depends on many details, such as the company's industry and target group alone. Nevertheless, there are some basics in digital marketing that can lead to an increase in sales in the long term.
- Invest in SEO measures
The key to a high access rate lies in the Google ranking. The aim should be to land on the first page of results, or even better, to be among the top ten search terms. Start-ups can achieve this with a sophisticated SEO strategy. Search Engine Optimization consists of various sub-areas that are worth familiarizing yourself with.
In addition to professionally prepared keyword research and optimization, this includes the creation of user-relevant texts including link building (e.g. internal links, backlinks, Canonical links). Among other things, technical SEO can improve the speed and user-friendliness of your website. If you do not yet have in-depth expertise in this area, investing in a professional SEO partner Can be worth its weight in gold.
- Focus on high-quality content
First impressions count! That's why every start-up should attach great importance to the quality of its texts and media. They should be tailored to the target group. The tone of voice must be right and the content must add value for the user. It is also important to regularly adapt content once it has been created and to provide new content.
The better the user experience on your site, the more traffic you will generate and the lower your bounce rate will be. When it comes to the question of what additional content can be provided, blog posts are recommended for starters. Here you can link to internal and external (here again: relevant!) pages.
- Include social media
It makes little sense to omit social media from a digital marketing strategy. They offer start-ups in particular the opportunity to give their company a face, to present themselves as approachable and authentic. This leads to an advance in customer trust.
Concentrate initially on one or two relevant social media channels. It is important to be active and accessible on a daily basis. Which channel is most relevant for your company depends on the target group. A particularly large number of B2C participants can be found on Facebook and Instagram, while TikTok plays a role for the younger generation. Portals such as LinkedIn can make sense in the B2B sector.
- Consider email marketing
Email marketing still has far too bad a reputation. Professionally prepared, it is an effective marketing tool. Mailings create proximity and thus strengthen customer loyalty.
How you should proceed:
- Work with facts by gaining an insight into the demographics and interests of your customers. Then segment them into interest groups.
- Address your customers directly in your letters. It is better to send fewer emails, but with user-relevant and interesting content and specials.
- Keep your subject line direct and clear. You are welcome to play with curiosity. It is important that the promise and the result are a match.
- Readers become active through active behavioral requests. Therefore, incorporate call-to-actions.
- Set yourself clear goals
Within every optimization strategy, it is important to be aware of your specific goals. It should be possible to track these based on data. Examples of this could be:
- We want to generate XX leads by September 30th of this year.
- We want to increase website traffic by 20% by July 31.
- Sales of product XX should increase by €10,000 by December 31.
A variety of analysis tools can effectively support start-ups on their journey. Another tip here can be A/B tests. Remember to carry out regular backups in order to protect your evaluations as well as possible against possible data loss.
Conclusion - contemporary marketing made easy
Digital marketing strategies are extremely important for start-ups. In contrast to traditional media, they are very cost-efficient and a lot can be achieved with a small budget. For example, a consistent SEO strategy, the integration of social media channels and revised content can improve visibility, boost customer confidence and increase website traffic. Anumber of available software and CRM systems, such as aBusiness Suite, successfully help start-ups to get to know their customers and derive a sustainable win-win situation from their digital marketing strategy.
